The global development trend analysis - lead-acid battery industry Lead-acid battery

Global lead-acid battery market competition status quo from the global lead-acid battery capacity scale, China is the production of power, which accounts for around 45% of global output, followed by the United States, the output accounted for about 32%, Japan in third place, accounted for nearly 13%, in addition to Germany, etc. Lead-acid battery sales of the top of the world's manufacturing enterprises are mainly the OTT group, EXIDE group ( Including Germany sunshine company) , Japan yuasa, Sean di, panasonic, etc. Lead-acid battery for production in the world's largest battery products, production accounted for 50% of total cells, accounting for 70% of the rechargeable batteries, even the world's highly developed countries such as Europe and the United States, and regions, are still a large number of production and use of lead-acid batteries. In lead-acid battery products structure, start metal lead-acid battery accounted for the largest, at 48%, followed by dynamic type lead-acid batteries, accounted for 28%, standby and energy storage type of lead-acid battery accounted for 15%. From its quantity, industry growth rate and exit barriers, degree of homogeneity, as well as the level of competition, industry at the mature stage, industry overall quality is uneven, most enterprises focus on the low-end products, the price war, the existing enterprise competition is intense. Multinational companies to accelerate the layout of the Chinese market. China's huge market potential and cheap resources has been an important cause of multinational direct investment, the market competition in recent years, rising raw material prices, multinational companies face more fierce market competition, along with China's foreign openness has increased, the value of the multinational companies to enter China gradually increase. In has to enter the Chinese market, plans to invest 90% of multinational companies, from manufacturing to research and development, the investment field service, sales and other industries upstream and downstream of the extension. Gradually into the value of the link between the lack of effective integration, coordination effect into full play. These reasons for multinational companies in China must be to integrate resources and ability, can play a synergistic effect, to obtain the biggest economic benefits. 1. Mergers and reorganization of expanding the business scope of foreign investment through joint ventures, mergers and acquisitions of domestic enterprises to enter the Chinese lead-acid battery industry, such as matsushita electric industrial co. , LTD and work in shenyang, northeast battery co. , LTD. , as well as panasonic battery ( Shenyang) Co. , LTD. , of course, after China's accession to the wto, foreign investment in China's capital markets and on joint ventures, mergers and acquisitions by Chinese companies is inevitable. For there are both capital and high and new technology and advanced management experience of foreign investors should welcome. Foreign capital, technology and management to enter the Chinese market at the same time, also promote China's industrial technology level and improve competitiveness. 。 2. Intensify technology research and development of multinational companies in China investment focus on technology research and development, the r&d investment in China is more and more big. Multinational companies to enter the Chinese lead-acid battery industry with local development better, with a long history, or more advanced combination strategy of enterprise, thus gradually strengthen development and occupation of the domestic market. 3. Localization management of multinational companies to carry out the strategy of globalization at the same time, actively promote the localization strategy, whether employees or operation pattern, and even suppliers, almost 100% of the localization management. So on the one hand, can reduce the production cost, close to the user, on the supply of products and services, in the local form a industry chain; Through the use of advanced management concept, on the other hand, optimize the management mode, can improve the operational efficiency of enterprises, make the enterprise to enter the Chinese market better. 4. Control core technology in essence is the competition of modern science and technology, market competition is the competition of technology innovation. Multinational companies through firmly in control in the industrial chain division of labor transfer product standards, the core technology, the key elements such as dominant. And through increasing spending on research and development, enhance their ability of technology innovation, adopting new material, new technology developed new products of environmental protection, occupation technical commanding heights, increase the degree of monopoly on key core technology, in order to get high profits.